Made You Look

I had trouble understanding the concept at first.

The ABRACADABRA bookmark aims to make finding where you left off and opening to that page easier. I didn’t know it was an issue but now I hate my ordinary paper bookmark. The ABRACADABRA contains an air-filled chamber, half of which is flattened by the weight of a book. Squeezing the exposed side inflates the concealed side lift the page just enough for your finger to slip in.

via yanko design

Designer: Jung-Hyun Lee, Won-Sik Chae & Rhea Jeong

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